4:47PM, Jan 30, 2009
The Super Bowl may not mean much to people in the UK, but the advert breaks are a different matter. This year, Transformers 2 and Star Trek are expected to take centre stage.
Some of this year's most hotly anticipated movies are excpected to make an impression during Sunday's Superbowl - the big finish at the end of the American football season.
While millions of Americans will be tuning into the action, and dealing with the plethora of ad breaks that US television is famed for, many will be equally keen to see the sponsor messages over the the game itself (which is between the Steelers and the Cardinals, just so you know).
For the Superbowl is THE place to get your product on air. And as far as movie trailers go, this year promises to be one of the best as Transformers 2, Monsters Vs Aliens and Star Trek are expected to make appearances.
Other films also looking for Superbowl attention include Pixar's Up, Will Ferrell in Land Of The Lost, the Race To Witch Mountain remake and Ron Howard's Angels & Demons.
But, despite the amount of air time and the current financial climate, the ad spots do not come cheap. According to TV network, NBC Sports, this year's ad sales are likely to set a record, with some 30-second spots costing up to $3m.
Previous classic ads to have featured during the Superbowl include Ridley Scott's 1984 promo that launched the Apple Mac and a rather humourous FedEx/ Cast Away spot.
Much of the footage will be available online after the event - so check back here to find out more.
